In graphic design, rules should not be too strict but in highly fluid forms. The lack of big theories does not mean that the work is unsound, in other hand, this shows that it challenge the comfort situation.
David Carson make type
alive again, he as a breakthrough is the example of Marshall
McLuhan’s theory of sprung life. When a practical work performs beyond its function, it changes to a form of art, which has became another order of communication. David’s work communicates beyond the level of words, it bypasses logical and straight enters the brain without thinking.
The internet revolution has made print into a sunset industry as the interest of public shift to web. David embraced the technology just like other graphic designers since the mid of 1990's.
My thinking:
In the New Typography, it stated that the standard practice should not be ignored by modern design as it is the outstanding element in book production. The standardisation including paper format and content hierarchy in layout design. The theory of New Typography which published in 1928 is much earlier before David is born, will it influence or limit his work as well just like how it does to the Constructivists, or David will not agree about the theory?
Reference:
The End of Print: The Grafik Design of David Carson
Further reading:
The Medium is the Message, Marshall McLuhan
http://web.mit.edu/allanmc/www/mcluhan.mediummessage.pdf
